How to Create Custom QR Codes with Logo and Colors

QR codes are everywhere — on business cards, marketing materials, restaurant menus, and WiFi sharing cards. But generic black-and-white QR codes look plain and unmemorable. In this guide, you'll learn how to create custom, branded QR codes that stand out.

Why Create Custom QR Codes?

A branded QR code with your logo and company colors increases trust and recognition. When someone sees a QR code with your brand identity, they're more likely to scan it because:

• Brand recognition: Your logo makes the code instantly recognizable
• Professional appearance: Custom colors match your brand identity
• Higher scan rates: Unique designs attract more attention than plain codes
• Trust: Branded codes appear more legitimate than generic ones

What Can You Encode in a QR Code?

QR codes can store various types of information:

Step-by-Step: Creating a Custom QR Code

Step 1: Choose Your Content Type

Start by selecting what kind of information you want to encode. Our QR generator supports URLs, WiFi networks, contact cards (vCard), plain text, email, phone, SMS, and locations.

For most marketing purposes, you'll want a URL that links to your website or a specific landing page. For guest WiFi, use the WiFi option to create a scannable network credential.

Step 2: Customize the Colors

The default black-on-white works, but doesn't stand out. Here's how to make it branded:

• Foreground color: Use your brand's primary color. Darker colors work best for scannability.
• Background color: Keep it light (white or light gray) for contrast.
• Gradient mode: Enable gradients for a modern look. Choose linear for horizontal/vertical blends or radial for a center-out effect.

Step 3: Choose a Dot Style

The individual dots that make up the QR code can be styled differently:

• Square: Classic, clean look
• Rounded: Softer, friendlier appearance
• Dots: Modern, minimalist style
• Classy/Classy Rounded: Elegant, premium feel

Step 4: Add Your Logo

This is where your QR code becomes truly unique. You have three options:

• Built-in icons: Choose from 10 pre-made icons for quick branding
• Emoji: Fun and casual — great for personal use
• Custom upload: Upload your company logo (PNG or JPG)

Keep the logo size moderate (30-40% of the QR code). Too large and the code becomes unscannable. Our generator places it in the center where QR error correction handles the overlap.

Step 5: Download Your QR Code

You can download in two formats:

• PNG: Perfect for digital use and standard printing
• SVG: Vector format for large-scale printing (billboards, posters) with infinite scalability

Real-World Use Cases

Business Cards

Add a vCard QR code to your business card. When scanned, it saves your contact info directly to the phone's contacts. Include your name, phone, email, and company.

WiFi Sharing

Create a branded WiFi QR code for your office, cafe, or Airbnb. Guests scan and connect without typing the password. Perfect for guest networks.

Restaurant Menus

Link to your online menu. Add your restaurant logo and use your brand colors. Update the menu URL anytime without reprinting the QR code.

Marketing Materials

Add QR codes to flyers, posters, and packaging linking to product pages, promotions, or social media. Use UTM parameters in URLs to track campaign performance.

Free vs. Paid QR Generators

Many QR generators charge monthly fees for basic customization or add watermarks. Our generator is completely free with:

• ✅ Unlimited QR codes
• ✅ Full color and gradient customization
• ✅ Logo upload — no watermarks
• ✅ PNG and SVG downloads
• ✅ All content types (URL, WiFi, vCard, etc.)
• ✅ Privacy — everything processes locally in your browser

Start Creating

Ready to design your custom QR code? Our generator works right in your browser with no sign-up required. Your data stays private — nothing is uploaded to any server.